Death, Dying and Other Ethical Dilemmas - 1551 Words

Death, dying and other ethical dilemmas Anand Chatoorgoon University of Phoenix Death, dying and other ethical dilemmas are issues that all Intensive Care Units (ICUs) throughout the world have to face and address. In the Current Opinion in Critical Care, Vol 16, No 6, December 2010, p. 640, Dixon-Woods and Bosk, writing on the topic of â€Å"Death, dying and other ethical dilemmas† under the journal’s section of ‘Ethical, legal and organizational issues in the ICU’, have stated that â€Å"Recent ethnographic work suggests that ethical dilemmas associated with end-of-life care in ICU clearly persist, even if clinicians are now more open about patients’ chances of surviving. An Australian study identified how decisions and actions made†¦show more content†¦Frequently therefore, here in Trinidad, the ICU personnel have no choice but to transfer such patients to the ICU for monitoring and cardio-respiratory support. Passive Euthanasia â€Å"While active euthanasia is illegal, passive euthanasia, or allowing a patient to die naturally, is legal everywhere. Passive euthanasia includes withdrawing basic needs such as hydration and nutritional feeding† (Fremgen, 2009, p. 304). The Ministry of Health, an arm of the Government of Trinidad and Tobago, has issued a written protocol/policy for the discontinuation of life-support from patients on whom the diagnosis of brainstem death is confirmed but, for such discontinuation, written consent is required from the relatives. â€Å"The person should be pronounced dead, and there is no need for the permission of the surrogates to cease treatment, although there are still questions about consent for donation† (Garett, Baillie, McGeehan and Garett, 2010, p. 253). But intensivists here in Trinidad face an ethical dilemma because forty-five percent of the population consists of people of East Indian descent who, because of their religious and cultural background, do not readily agree to the discontinuation of ventilator support from their loved ones who have been pronounced brain-dead. For similar reasons, they do not readily agree to the donation of organs while the heart is still beating, a situation that has stymied the development of transplant programs here in Trinidad andShow MoreRelatedEthical Issues Of Death And Dying1324 Words   |  6 PagesEthical Issues of Death and Dying There are many ethical issues that the medical field faces daily. One major issue that is a common debate recently is death and dying and the ethical dilemmas associated with this stage in life. There are many different routes a patient can take when they are diagnosed with a terminal illness, two routes that are often up for debate are palliative care and physician assisted suicide. Many ethical concepts are brought up in the debate of these routes of care, sometimesRead MoreDo Resuscitate Status: a Legal and Ethical Challenge for Nursing1679 Words   |  7 PagesDo Resuscitate Status: A Legal and Ethical Challenge for Nursing Shawn Wolkart Senior Integrative Seminar Spring A semester, 2010 University of Saint Mary Abstract A status of do resuscitate in those critically ill patients may result in a slow code. A slow code is a situation where the nursing staff decides to do less than the standard set forth by advanced life support algorithms and the nurse practice act and allow the patient to die instead of possibly sustaining life. The legal implicationsRead MoreThe People : Ethics And Social Responsibility Essay1280 Words   |  6 PagesMOSES E VOLUNTARY EUTHANASIA For this week Unit 7 written assignment, I choose to talk about Voluntary euthanasia. A brief history and ethical and unethical dilemma of this topic will also be looked into in this assignment. A physician or doctor that carried out an act of voluntary euthanasia (Mercy killing), brings about the death of an individual who is in a state of bad medical condition because he or she believes that the patient is better off dead than alive. Thus, the intentionRead MoreEuthanasia Is Not Appropriate Means Of Death861 Words   |  4 Pagesassisted dying is not appropriate means of death Euthanasia is the intentional killing by act or omission of treatment to a dependent human being for his or her alleged benefit. Euthanasia, can be voluntary (the patient requests it), involuntary (the patient is not mentally or emotionally capable of making the decision) and non-voluntary (the patient is in a coma or otherwise incapable of expressing his/her wishes). The key difference between euthanasia and physician assisted dying is oneRead MorePalliative Care And End Of Life Care1430 Words   |  6 PagesLife care (EOL) is an important part of nursing care. Nurses provide care to the patients of different ethnic backgrounds and cultures (Wang Chan, 2015). In the Chinese culture, the concept of palliative care is still emerging. The issues around death and end of life care are not discussed openly (Ho Sanders, 2015). Decision about end of life care are usually made by the family members in compare to the western culture where decision about end of life care are made m ostly by the patients (Ho Read MoreNurse Jackie And Assisted Suicide1364 Words   |  6 Pagesand Assisted Suicide Ethical dilemmas exist everywhere around us in everyday situations. Something as simple as picking up a piece of trash off the floor to whether you should use a previously written paper from a separate class for a current assignment in this class. It exists in reality and even on television shows. How, then, do people resolve these ethical dilemmas and how do they defend their decisions? Nurse Jackie is a television series impregnated with ethical dilemmas, especially in medicalRead MoreMoral Dilemmas673 Words   |  3 PagesMoral Dilemmas Moral Dilemmas Introduction Moral dilemmas are situations, which cause conflicts, and the decision made, can breach one or another principle or claim. The action taken by the subject can be something wrong or something undermining another option. Dilemmas cause conflicts where the subject has to settle on the appropriate action to be followed for certain options available; hence unable to decide the course of action to pursue. They are moral dilemmas because they conflict withRead MoreEthical Dilemmas : Ethical Dilemma1429 Words   |  6 PagesEthical Dilemmas In today’s world several people face many different types of ethical dilemmas. When it comes to a person’s life, everybody has the want of wisdom. Also everybody has the aptitude to decide the best way of making decision and how to see those decisions out. These decisions can be anywhere from life-altering to daily choices and each person needs to keep in mind that every decision has a consequence that follows. A person can have a good or bad consequence depending on the situationRead MoreEssay about End of Life Decisions719 Words   |  3 PagesWith anything that is done in the medical field there will be ethical issues that surround it. Since we are only on this earth for so long then death becomes one of those issues that we must face. With the new advancements in technology death can become complicated. Also since we have other issues such as euthanasia involved things will only get even more complicated. Euthanasia, definition of death, living will decisions, and ethical issues surrounding these subjects will be discussed. End of LifeRead MoreMovie Review : Wit ( 2001 )1074 Words   |  5 Pagesterminal cancer, she felt fearful and as she battles with it, she discovered the difficulties facing her impending death. As nurses, we will encounter such situations wherein we come across those patients who have been terminally ill and as nurses we need to guarantee that we can promote life and protect our patient’s interest. There will come a time when we might face some ethical dilemmas regarding our care for our patients that makes it difficult for us to morally decide on which action to take. But

Anorexia and the Media Essay - 1168 Words

Anorexia and the Media Newspapers, magazines, television etc all have a good relationship with the media. The media is known everywhere from England to Australia. The majority of the public tend to pay more attention to the media and society rather than self belief. It’s like a ‘tag-a-long’ in a group. The only reason for this is that people seem to behave and act the same way influencing others to do so. This does make sense because the person may feel left out. In other words they feel insecure. I will be discussing if the media does or does not have a large impact on society. Anorexia is believed to be mainly caused by the media and the celebrities who are involved throughout the media.†¦show more content†¦This shows that the media are selfish. They aren’t bothered really about how you look, they just want to make money out of their products. The media commonly take over people who aren’t as open minded as others and are more closed minded people. Instead o f a pupil having control of their life the media do, acting like a drug that is like an addiction. This causes many problems for the pupil such as; being distance from family/friends, spending money without thinking, becoming broken financially etc. It’s as if the Media is some sort of plague that cannot be stopped. The Media even takes control of celebrities’ private lives. For example, the paparazzi risk so much to take pictures of two famous celebrities having an affair or doing something wrong, causing havoc, having a disagreement or even things like not paying attention to dress wear. The next morning its in the paper and people who need the Media to survive mainly buy magazines such as ‘Heat’ to check on the updates on celebrities and the bad and good which leads to the Media making even more money. At this point, the Media acts like a huge giant with two arms, one holding the public and one holding the celebrities, controlling the two. The majority of anorexics are females even though many males are affected. Females are usually more single minded than males. They are also moreShow MoreRelatedAnorexia: Role of Media600 Words   |  3 PagesAnorexia: Role of Media Anorexia is an eating disorder and a mental condition that can be life threatening if not well managed. People suffering from this condition have several common characteristics that includes trying to reduce weight even when they do not weigh much, they suffer from their body image due to low self-esteem thinking they are overweight when they are not, and most of them have been found to exercise a lot with the intension of losing weight. The individuals suffering from anorexiaRead MoreThe Media Plays a Hand in Anorexia Essay1181 Words   |  5 Pagescauses anorexia nervosa, a terrible mental disease which leads victims to starve themselves, sometimes to death? The message to be thin is transmitted to adolescents at an early age. The media is a strong supporter of this image, the thought that thin is desirable is shown through the advertisements that consumers are exposed to everyday. People constantly hear that thin is desirable and are shown this very fact through advertisements a nd videos. The media may not be the sole cause of anorexia but theRead MoreEssay about Bulimia Anorexia in the Media1991 Words   |  8 Pagestraumatic experiences stem from the drastic measures that young girls and women take; like starving themselves to feel good. Anorexia and bulimia nervosa are serious illnesses that affect young girls and women between the ages of ten and twenty. Both similar in the sense that they involve losing weight but both different from each other. Lets take a closer look at each. Anorexia is an illness that occurs in teenage girls and young women as mentioned earlier. This illness is the lack or loss of theRead MoreEffect of Television Media on Body Image in Adolescent Girls Diagnosed with Anorexia Nervosa.2866 Words   |  12 PagesEffect of Television Media on Body Image in Adolescent Girls diagnosed with Anorexia Nervosa. Research has continually revealed that television media has had an impact on viewers, however, more specifically studies have indicated that the adolescent has been most impacted especially the population that are diagnosed with eating disorders. In particular, this study will examine the adolescent population diagnosed with anorexia nervosa. Anorexia nervosa usually begins with the adolescent experiencingRead MoreThe Detrimental Effects of Anorexia on the Body and Mind 1103 Words   |  5 Pagesrarely occurs naturally and to pursue that ultra-thin physique at any cost.† Anorexia is the third most common chronic illness among young women. Furthermore, one in every ten people with anorexia will die from a complication brought on by the disorder. Although Anorexia is a mental illness, it is most common in teenage females because it is incited by the media through the fashion industry and pro-anorexia websites. Anorexia is a mental illness that can be identified by its victims starving themselvesRead MoreAnorexia Nervosa And Its Effects On Society1514 Words   |  7 Pagespeople are currently suffering from Anorexia. Anorexia Nervosa is an eating disorder in which people suffering drastically restrict food intake due to an intense fear of gaining weight and a distorted body image. There has been an unfortunate increase in people suffering from Anorexia Nervosa over the past several decades. Anorexia can be caused by a combination of social, interpersonal, and psychological factors that must be resolved through treatment. Anorexia is an extremely dangerous disorderRead MoreMedia’s Blow on Anorexia1054 Words   |  5 PagesMedia’s Blow on Anorexia About one in 200 persons in the United States will develop anorexia nervosa at some time. Ninety Percent are women (Anorexia Nervosa—Part 1 1). Anorexia is defined as an emotional disorder characterized by refusing to diet or eat. This is targeting young girls all across the world! This calamity is struck by something every person loves, social media. The media realm needs to be ceased from the websites that support dieting, celebrities displaying perfectionist bodiesRead MoreEating Disorders And The Media799 Words   |  4 PagesRelationship to Images in the Media: Anorexia and Bulimia People around the world are suffering from different eating disorders. Some people simply can’t stop eating which causes overweight. Others, controversially, don’t eat at all causing themselves to end up with hardly treatable eating disorders such as anorexia and bulimia. Such eating disorders are mainly caused by the mass media including advertisements, magazines television and internet. In today s existence, images in the media has huge influenceRead MoreHard to Swallow739 Words   |  3 PagesHard to swallow The play Hard to Swallow telling the tragic story of young Catharine Dunbar. Catherine Dunbar, who suffers from anorexia, stopped eating when she was about 15 years old and died, after a long and hard period of pain and suffering, when she was about 23 years old. Who or what facts are responsible for Catherines anorexia? Is it her fathers attitude? The mothers approach? The medical authorities? Herself? From my view it is the fault of many events, and not justRead MoreAnorexia Nervosa And Its Influence On Society1373 Words   |  6 PagesAnorexia Nervosa is mostly present in western countries. Anorexia nervosa has been increasing over years. Women are more affected by anorexia nervosa than men. (Makino, Tsuboi Dennerstein, 2004). Anorexia Nervosa is defined as people starving for food as they are afraid to put on weight .People adopting the western culture find their ideal body type as slim, so they need to do exercise and should not eat fat to stay slim. Mass media has contributed a lot in influencing women in the western culture

Music Appreciation Unit review Essay Example For Students

Music Appreciation Unit review Essay Popular music is any music since industrialization in the mid-sass that meet middle class expectations. Popular contains all different types of music and Pop music is Just simply a type of music included in popular music. Its kind of like saying all Maple trees are trees but not all trees are Maple trees! 2) Themes such as love and relationships are used to create much of the pop music lyrics. A song that uses this theme would be Tina Turners song Whats love got to do tit it, in which Turner describes love as being nothing more than a heart break. It was a popular theme because many people could relate it to their lives and their situation. 3) Disco had soaring vocals and a beat that made you want to dance- Rhythm often emphasized. It didnt play a tempo to fast nor slow (between 100-130 BPML) and was made in the sasss. 4) The British Invasion is when British boy bands and their music started to become very popular in the United States of America. The Battles were a large impact in this movement. They mixed many different kinds of music together which then caused others to do as well. The Battles also sang about social issues while still incorporating catchy lyrics and rhythm. 5) A boy band usually consist of 3-6 younger male singers and they rarely use instruments. They also perform highly choreographed dance routines. And they all have their classifications Critical Thinking Questions: 1) Yes I believe music is still used as a form of protest. There are still many songs where the sole purpose of lyrical is to protest some social issue. For example the band Knickknack sings many songs about coming together to help everyone. Like in their song When We Stand Together, a lyric that pops out is when we could feed a starving world with what we throw away. But all we serve are empty words that always taste the same. While many of us know that there less fortunate people out in the world fighting to feed themselves, some take for granted that they have dinner very night. And Knickknack tried to write this song that confronted the issue that we all have to look out for one another. And there are plenty of other bands/singers that confront social and political issues. 2) Yes I believe music has become really commercialese today. Many artists are Just singing for the money. Or there are some that Just want to do it in order to be caring more about the outfit theyre wearing or the car they get to show off instead of setting time aside to actually interact with their fans.

The Adventures Of Huckleberry Finn - Huck Grows Up Essays

The Adventures of Huckleberry Finn - Huck Grows Up Many changes violently shook America shortly after the Civil War. The nation was seeing things that it had never seen before, its entire economic philosophy was turned upside down. Huge multi-million dollar trusts were emerging, coming to dominate business. Companies like Rockefeller's Standard Oil and Carnegie Steel were rapidly gobbling up small companies in any way possible. Government corruption was at what some consider an all time high. ?The Rich Man's Club? dominated the Senate as the Gilded Age reached its peak. On the local front, mob bosses controlled the cities, like Tammany Hall in New York. Graft and corruption were at an all time high while black rights sunk to a new low. Even after experiencing freedom during the Civil War, their hopes of immediate equality died with the death of Lincoln. Groups like the KKK drove blacks down to a new economic low. What time would be better than this to write a book about the great American dream, a book about long held American ideals , now squashed by big business and white supremacy? Mark Twain did just that, when he wrote what is considered by many as the ?Great American Epic?. The Adventures of Huckleberry Finn, ?The great American epic,? may be one of the most interesting and complex books ever written in the history of our nation. This book cleverly disguises many of the American ideals in a child floating down the Mississippi River on a raft with a black slave. On the outside of the story, one can see an exciting tale of heroism and adventure; however, that is not all. The book shows Mark Twain's idea of the classic American idealism, consisting of freedom, morality, practicality, and an alliance with nature. Twain manages to show all this while poking fun at the emergence of the ?robber barons,? better know as the big business of the late nineteenth century. Twain portrays many different American values in this book by expressing them through one of the many different characters. The character that Twain chose to represent morality and maturation is none other than Huck Finn himself. Throughout the novel one sees many signs of change. The setting is co nstantly fluctuating, except for the constant Mississippi, and Huck and Jim, a runaway slave, under-go many changes themselves. At the end of the novel Huck Finn shows a large change in his level of maturity than he had exhibited in the beginning of the book. As the book begins, Mark Twain gives the reader a view of a little boy and his best friend. The reader gets a brief overview of events that place the friends in their current positions. Twain shows this position to give the reader an introduction to Huck Finn. As the story opens, the reader quickly grasps the idea that Huck Finn, by nature, does not show the ideas of ?civilization?. This ?civilization?, which is forced upon Huck by the Widow Douglas, shows how Huck gets to be so rebellious and immature. Huck's immaturity is further displayed in his attitudes towards black people. Huck and Tom, Huck's friend, are constantly attributed to pranks played on a slave named Jim. In general, it appears as though Huck is a follower of his friend Tom Sawyer. Huck must conform to Tom's ritualistic ways, straying from his own practical ways. It seems as though Huck is incapable of making his own decisions. Huck always followed Tom in his silly childish games, like pretending they were pirates. In these childish games the immature children would pretend to ?stop stagecoaches and carriages on the road, with masks on, and kill the people and take their watches and money.? These games, based off of what Tom had pieced together from novels, demonstrated the lack of maturity of the boys. In this opening setting the reader views one side of Huck, one of immaturity mainly dominated by Tom Sawyer. This view seems to radically change as time progresses. The first time that Huck Finn is shown is shown to be varying from the original immature figure that he is displayed as in the opening of the novel, is when Huck goes to Jackson Island. On the

Lifeboar Ethics Essays - Population, Demographic Economics

Lifeboar Ethics Essays - Population, Demographic Economics Lifeboar Ethics Garrett Hardins argument for the preservation of well-to-do societies is embodied by his extended metaphor of each society as a lifeboat with its members the lifeboats occupants. His presentation of this metaphor is key in his assertions that the creation of an international food bank, efforts to improve agriculture in foreign nations (the Green Revolution), and lax immigration laws will all result in universal tragedy. Hardins initial complaint is against humanitarian efforts to establish an international food bank, to which rich nations will contribute and from which poor nations will draw. Theoretically, accidents (famine, crop failure, etc.) should teach nations to plan ahead and budget for future tragedies; the existence of an international food bank would inhibit this process from occurring by spoiling the benefiting nations. In addition, a food bank would allow population to constantly balloon regardless of immediate food availability. For example, a famine should reduce a societys population back to its carrying capacity, but an international food bank would prevent this regression. A popularly proposed alternative is the Green Revolution, where agriculture is improved within a nation rather than food delivered directly to it. Despite the superior logic inherent in this idea as compared to that of a food bank, both have the exact same result: overpopulation. Hardin proceeds to point out that immigration itself represents a significant portion of this problem. Ethnic groups maintain paranoia of the label ethnocentricity, and Hardin insists that this prevents wealthy nations from creating more selective immigration laws. The consequence is the same as that of the food bank: a drain on the wealthy nations. Essentially Hardin asserts that food banks would prevent poor countries from learning their lesson and ultimately destroy the benefiting nation due to uncontrolled population growth. Likewise, the Green Revolution also spurs on this disastrous uncontrolled population growth. Finally, uncontrolled immigration allows foreigners to go to the food rather than vice-versa, thus destroying the wealthy nations in the same manner that food banks would destroy the poor. Quite simply, I disagree with Garrett Hardins theories regarding the self-preservation of wealthy nations in his paper Lifeboat Ethics. His assertions regarding the nations limited carrying capacities adheres the idea of self-preservation idea to firm logic, but logic cannot overpower the humanitarian impulse of mankind. World food banks and the Green Revolution are used to demonstrate the ratchet effect; a firm yet ineffectual point asserting that the efforts of wealthy nations to aid the poor are inhibiting to the welfare of the environment. Obviously this effect makes an excellent graphic for a thesis page and is alarming in many respects, but essentially it is encouragement for the wealthy populace to abandon the poor to the consequences of famine. Hardins initial analysis maintains that each nation can be viewed as a lifeboat in an ocean, each with a limited amount of space. As symptoms of overpopulation develop within a nation, members of that nation begin to fall overboard and seek refuge on other lifeboats. Similarly, overcrowded or poor nations who cannot support their population turn to the wealthier nations for food, money, and immigration opportunities; very similar to those adrift seeking passage on another lifeboat. This abstract view is actually well thought-out and consistent with parallels in the real world today, but simultaneously uncomfortable for most people. For example, this analogy may be extended to say that people arent willing to watch others die in the ocean while they are safe in a lifeboat, nor will they willingly watch others die on the planet while they possess the capability of saving them. This logical yet flawed model continues as Hardin reflects on the effects of taking on additional passengers, just as modern nations help those in need. According to Hardin, several problems arise when deciding to help those less fortunate: too many people will swamp the lifeboat (a.k.a.- the nation), no method exists to fairly choose which people to save, and if no saving actions are made, modern ethics will result in the guilt of the survivors. Again, this analysis is very consistent with the real world, as every day we (as individuals and as a nation) are confronted with opportunities to help those less fortunate. It is inconsistent, however, in that these daily confrontations do not

Aloe essays

Aloe essays Aloe (Agave) is a genus of plant that has more than 150 species. Agave is native to South Africa but has been brought to America and is best-known here as American aloe (Agave americana), or century plant. An aloe plant has a short stem, fleshy, lanceolate leaves that form in rosettes at the end of each stem, and red or yellow tubular flowers in dense clusters. The different species of aloe differ in size from a few centimeters to more than thirty feet. The plant only blooms one time between the ages of ten and twenty-five. When it finally does bloom, the plant grows a long stalk that grows rapidly up to about fourty foot. The aloe plant is very helpful in making many medicines. The plant is ninety-six percent water and the rest contains active ingredients including essential oil, amino acids, minerals, vitamins, enzymes and glycoproteins. Powered aloe juice (sap) is a laxative. Modern healers have used it since the 1930's. Many liquid health treatments are made, some combining aloe juice with other plants and herbs. The juice is soothing to digestive tract irritations, such as colitis and peptic ulcers. Aloe vera gel is used to; heal wounds, heal ulcers, and speed up the healing process of burns by putting a protective coating on the As a food supplement, aloe is said to facilitate digestion, aid in blood and lymphatic circulation, as well as kidney, liver and gall bladder functions. Aloe contains at least three anti-inflammatory fatty acids that are helpful for the stomach, small intestine and colon. It naturally alkalizes digestive juices to prevent overacidity - a common cause of indigestion. To make many of the medicines the plant must be crushed or taken apart. Aloe vera gel is made by pulverizing the whole leaves of the plant. Aloe juice is In conclusion, the aloe plant is very helpful in medicine and everyone ...

Price different depend on brand Research Paper Example | Topics and Well Written Essays - 2000 words

Price different depend on brand - Research Paper Example A brand refers to a name, sign, symbol, term, or design, or a combination of them, which identifies and differentiates products of one firm from those of others (Breward, 2003). Branding refers to the marketing practice involving creation of names, symbols and designs that identify and differentiate an organization and its products from others. Price differences in the fashion industry depend on the value attached to brands by consumers. This paper aims at studying the impact that brands have on prices in the fashion industry. Prices of various fashion products in the industry often tend to depend on the type of brands themselves. Valuable brand often have the highest prices while less valuable brands often cost cheap. This essay therefore aims at studying the impact of branding in the fashion industry on prices of commodities and services in fashion. Research question how do brands contribute to the differences in prices of products in the fashion industry? Industry overview The fas hion industry is one of the largest industries in the global economy. The industry mostly depends on the availability of disposable incomes among individuals, since most fashion items are considered luxuries. Fashion is part of the popular culture and the latest and best fashion trends are often portrayed in movies and film, music, fashion show and concerts as well as in advertisements in the media. The latest fashion trends and designs are often promoted by respected celebrities and public figures, who often influence peoples buying decisions in the fashion industry. Some of the popular fashion brands in the US and across the world include; Louis Vuitton, H&M, Dolce and Gabana, Kelvin Klein, Christian Dior, Levi Strauss, and Richemont among others. The impact of brands on product prices Branding is very important in the fashion industry since people like to be associated with valuable brands. Fashion brands give consumers certain social classes and they would want to be seen wearin g clothes and other accessories with notable and valuable brands. Prices of brands in the fashion industry will therefore vary according to the value that consumers attach to the particular brand. Most fashion companies therefore endeavor to push their brands to the level that they can attract more consumers who can be loyal to them (Breward, 2003). Demand for most fashion products is different from that of other goods and services because for most fashion products, an increase in price does not lead to a decrease in demand, as it is the case with products in other industries. With a loyal base of consumers, the companies can always manipulate the prices and still manage to attract more consumers(Steele, 2000). ABranding process involving research, defining and establishing brands that consumers can relate, associate and identify with. Brand identity is a very important element of branding and marketing in general. It refers to the ability of target consumers to identify with and re late with a particular brand. Brand identity has to do with the ability of a particular brand to get noticed among the targeted consumers. This therefore includes the packaging process and publicity accorded to the brand through advertising, CSR and sponsorship (Steele, 2000). Fashion brands can increase their brand identity through advertising, engaging with the community through CSR activities, sponsoring various events and having a great presence

The Handwashing Techniques Assignment Example | Topics and Well Written Essays - 2000 words

The Handwashing Techniques - Assignment Example Using the literature I will look at and explore the factors that may have influenced the learner and their performance in Scenario One (hand washing). I will then, with reference to the literature, identify one of these contributory factors and critically discuss and analyse the mentor's role in addressing the identified factor. I will then identify recommendations for best practice. There are many definitions of assessment in the literature. According to Rowntree (1987) "assessment occurs whenever one person in some kind of interaction, direct or in direct, with another is conscious of obtaining and interpreting information about the knowledge and understanding of the abilities and attitudes of this person". Curzon (1990) defines assessment as the process of: "collection, measuring and interpreting information relating to students' responses to the process of instruction". Ewan and White (1996) define assessment as "the process by which teachers attempt to gauge student' progress and learning". Quinn (2000), states that through assessment in practice judgement is made on the quality of the learners' work, as a way of supporting the learner and of appraising their achievement of their set of outcomes. The common theme of the above mentioned definitions is measurement and progression or competence and outcome Flanagan et al (1999). From the scenario we see that t he student is being assessed formatively. It is important that the mentor is aware of the difference between formative and summative assessments. Price (2005) discusses the two purposes of assessment: Formative assessment in which the mentor is the advisor. The formative assessment is to advise the student of progress towards the goal. Summative assessment is in order to judge the learning. The purpose of the assessment in the given scenario is to observe the maintenance of asepsis. Medical Asepsis is defined as, "the procedures used to reduce the number of microorganisms and prevent their spread." [Mosby 2009]. One of the basic principles of health care that is drilled into the minds of all health care professionals from a very early stage in their training is the importance of maintaining strict asepsis in their handling of patients. The lesson is repeated so often as to become second nature for health care professionals. The reason that maintenance of asepsis is stressed upon so often in medical practice is that significant benefits can accrue from following a few simple rules. The rate of transmission of infection from on patient to another in wards and OPDs can be reduced significantly. Asepsis can also be productive towards decreasing the incidence of illness among health care workers themselves by reducing transmission of pathogenic bacteria from patients to carers. A number of rules are in practice for the maintenance of asepsis. These include specific techniques for handwashing and use of sterilization procedures for the sheets, instruments and apparatus used in relation with patients. In the chosen scenario, the student follows the instructions taught to the letter, but forgets to apply simple sense to the situation and soils her hand without even realizing what she has done. There can be a number of

The most dangerous game Essay Example for Free

The most dangerous game Essay General Zaroff’s refined emotions conceal a disturbing desire to inflict suffering and death for his own amusement. In many ways, Zaroff considers himself a god who can go about life as he pleases. Zaroffs’s madness stems from a life of wealth, luxury, and militarism, which inflate his ego and sense of entitlement and impose few limits on his desires. Zaroff began hunting at an early age when he shot his father’s prized turkeys and continually sought out bigger game in his family’s tract of wilderness in the Crimea, a peninsula on the Black Sea. Commanding a division of Cossack cavalrymen in Russia, meanwhile, familiarized Zaroff with the horrors and atrocities of warfare. He continued to hunt after the czar had fallen when he came to America. He eventually tired of hunting animals and claimed it was no longer a challenge but a â€Å"mathematical certainty†. He decided he had to do something to keep from â€Å"going to pieces†. His bloodlust and passion for hunting eventually prompted him to hunt men, the most cunning and challenging prey he could find. Accustomed to death, General Zaroff has lost the ability to distinguish men from beasts, suggesting that he has slipped into barbarism and lost his humanity. The sanctioned violence of his youth and early manhood drained the general of his empathy and capacity to make moral judgments. His passion for the hunt and love of the refined, meanwhile, led him to devalue human life. In fact, Zaroff even praises his thoroughbred hounds over the lives of the sailors he hunts. Straight from the text, â€Å"I hunt the scum of the earth: sailors from tramp shipslassars, blacks, Chinese, whites, mongrelsa thoroughbred horse or hound is worth more than a score of them. † He has strayed so far from any ethics that he believes that his hunting dogs are more important than what he considers â€Å"scum of the Earth†, or minorities. The only reason he praises his dogs so is because he uses them to hunt men. Connell describes Zaroff’s sharp pointed teeth and smacking red lips to dehumanize him and highlight his predatory nature. Ironically, Rainsford discovers that General Zaroff is far more repulsive than the â€Å"scum† he disdainfully hunts, devoid of all emotion and humanity despite his seeming gentility. At the end, the real question: is Zaroff a hunter or a killer? Zaroff himself clearly believes himself to be a hunter, as he thinks that minorities have no value and can therefore be hunted. Rainsford on the other hand thinks that Zaroff is a cold-blooded murder. I personally agree with Rainsford. Zaroff claims that he hunts men to get away from the â€Å"mathematical certainty† that he supposedly has against any quarry he would usually hunt. However, when he hunts men, he gives them just a knife. Meanwhile, Zaroff is equipped with any hunting rifle of his choice, as he is very wealthy, his hunting dogs, his living tank Ivan, and just about any other thing he could think he may need. This gives Zaroff an extremely unfair advantage over the man he is hunting. I think that while he is trying to take away the â€Å"mathematical certainty† of always catching his quarry, he has just walked in a circle. It is nearly impossible to stay alive with nothing but a hunting knife against Zaroff’s arsenal of guns, dogs, and his Cossack Servant. When you look at all the details and fine print, Zaroff is no hunter. He is a cold-blooded killer.

Tragedy in A Streetcar Named Desire Essay -- A Streetcar Named Desire E

A tragedy is a genre of a play, a form of drama that portrays the suffering of a heroic individual who is often overcome by the very obstacles he is struggling to remove. A tragedy excites terror or pity. Each tragedy can be considered a tragedy because it involves a tragic ending to the play as a whole and a tragic hero. However, there are three main different types of tragedies. Firstly, in Greek tragedies, everything is deterministic. For example in the story of Oedipus (where he kills his father and marries his mother), fate is said to be responsible for all the events. This type of tragedy is very entertaining to watch because the protagonist is unable of changing and knowing the events. Greek tragedies are interesting because they followed the "Three Unities" : unity of time, unity of place, and unity of action. Greek tragedies normally took place in a single day, happened at a single location, and had one plot line without any subplots. Greeks used to use this because tensio n could be built up easily. Another different type of tragedy is the Shakespearean type, where in general people are great and rise to a greater position. The hero has a fatal flaw in his/her character that makes him/her act in a way that eventually leads to his/her downfall (like in Macbeth where his fatal flaw is his excessive obsession with ambition and power). Another example of a Shakespearean tragedy is Romeo and Juliet because their fatal flaw was excessive passion for each other. Shakespeare did not follow any of the three unities because he felt that it was easier to facilitate the plot. Finally, another type of tragedy is a modern version of the Shakespearean type. Where someone not great is put into a situation where they are forced to t... ... a tragedy of Stanley’s incomprehension of Blanche’s needs. However there were many criticisms concerning this statement of this play being a tragedy. There are many factors that contributed to Blanche’s downfall and she seems to fit, the requirements for being a tragic heroine, perfectly. One may think that Blanche Dubois does not fit into the category as a tragic heroine, not because she is not tragic enough, but because she is not sympathetic enough to a heroine. By writing A Streetcar Named Desire, Williams seems to be playing with different styles of tragedies. The set of the play is in one place (the apartment and its street), so in this way one can consider it as a Greek tragedy. It also seems clear that Williams created an American tragedy with Shakespearean drama in mind. Williams stated that â€Å"creating a new, modern tragic form of a play was difficult†. Tragedy in A Streetcar Named Desire Essay -- A Streetcar Named Desire E A tragedy is a genre of a play, a form of drama that portrays the suffering of a heroic individual who is often overcome by the very obstacles he is struggling to remove. A tragedy excites terror or pity. Each tragedy can be considered a tragedy because it involves a tragic ending to the play as a whole and a tragic hero. However, there are three main different types of tragedies. Firstly, in Greek tragedies, everything is deterministic. For example in the story of Oedipus (where he kills his father and marries his mother), fate is said to be responsible for all the events. This type of tragedy is very entertaining to watch because the protagonist is unable of changing and knowing the events. Greek tragedies are interesting because they followed the "Three Unities" : unity of time, unity of place, and unity of action. Greek tragedies normally took place in a single day, happened at a single location, and had one plot line without any subplots. Greeks used to use this because tensio n could be built up easily. Another different type of tragedy is the Shakespearean type, where in general people are great and rise to a greater position. The hero has a fatal flaw in his/her character that makes him/her act in a way that eventually leads to his/her downfall (like in Macbeth where his fatal flaw is his excessive obsession with ambition and power). Another example of a Shakespearean tragedy is Romeo and Juliet because their fatal flaw was excessive passion for each other. Shakespeare did not follow any of the three unities because he felt that it was easier to facilitate the plot. Finally, another type of tragedy is a modern version of the Shakespearean type. Where someone not great is put into a situation where they are forced to t... ... a tragedy of Stanley’s incomprehension of Blanche’s needs. However there were many criticisms concerning this statement of this play being a tragedy. There are many factors that contributed to Blanche’s downfall and she seems to fit, the requirements for being a tragic heroine, perfectly. One may think that Blanche Dubois does not fit into the category as a tragic heroine, not because she is not tragic enough, but because she is not sympathetic enough to a heroine. By writing A Streetcar Named Desire, Williams seems to be playing with different styles of tragedies. The set of the play is in one place (the apartment and its street), so in this way one can consider it as a Greek tragedy. It also seems clear that Williams created an American tragedy with Shakespearean drama in mind. Williams stated that â€Å"creating a new, modern tragic form of a play was difficult†.

REI Marketing Environment Worksheet Essay

1. Consumer incomes- As consumer incomes change the ability to sell non-essential goods is directly affected. REI sells non-essential goods. If consumer incomes are rising they will have discretionary income and REI should benefit. If Consumer incomes are flat or decreasing REI will see a negative impact on sales. 2. Inflation- Inflation is a measure of the decrease in the value of money. This means that if inflation is increasing it will take more money to purchase the same product. Again with REI they sell non-essential products and would be negatively affected by inflation. Inflation has not been a problem but it is predicted to be in the future so REI must factor this into their sales and marketing strategy. Global Economy How does the current global economy affect REI retail operations? 1. Since REI is not a global company they are less affected by the global economy. They are not immune however as the global downturn affects the U.S. economy as a whole. This in turn does have a secondary effect on REI. 2. Since the global economy directly affects the U.S. economy any downturn in the global economy is going to have a negative impact on the U.S. economy therefore having a secondary effect on REI. This would have the same effect as mentioned in the U.S. economy in part one. Legal and Regulatory Environment What types of legal and regulatory forces affect REI in the U.S.? 1.Federal, state and local regulations and agency’s affect REI as well as every other business. The Federal Trade Commission regulates competition to avoid unfair practices. The Consumer Protection Agency helps protect the  health and safety of consumers. Since REI has many private label products they must make sure that they are safe to avoid lawsuits and huge fines. 2. Since REI is a consumer Cooperative they also have some other regulations that govern how they manage their business. This does give them some tax advantages over the competition but may be a disadvantage when it comes to retained earnings and investments. Socio-Cultural Forces What types of social and culture trends affect REI? 1. REI has built its business on cultural trends. They are very environmentally friendly and very involved in special causes that relate to their business. They market to a special group of consumers that have similar believes and are willing to purchase products to support that believe. This is an example of Relationship Marketing and REI has been very successful with this strategy. 2. REI, according to their website hosted over 750 volunteer events to help the local community and environment. REI started in Seattle which is a perfect market for this type of approach. This market is very socially driven and willing to support companies that also have similar believes with the environment. This also may be a limiting factor when looking at future growth for REI. Especially is the economy takes a further downturn. Technological Forces What type of technology changes affect REI? 1. Changes in manufacturing techniques can have a huge impact. If similar products that REI sells become cheaper from a competitor due to technology advancements it has a direct impact on REI. They will either have to advance with the technology, change suppliers and/or manufacturing, or reduce price and margin to compete. Either way this is a threat to REI. 2. Another example of how technology can affect REI is simply in customer information. Who their customers are, the purchasing habits, personal information, disposable income etc†¦ A company that is tied into this data and uses it as a guide to their marketing strategy will have an advantage  over a company that does not. As a consumer coop REI has the ability to have a more complete data base than a non coop. Competitive forces are also a part of the marketing environment, and we will review those in this unit’s second assignment.

Vocation paper Autosaved

That is where this article leads us and provides direction on what that means to us in our everyday spiritual lives. I will speak to my vocation(s) and how my calling from God relates to my education and my life in general. A call that I have received is the call to live in a family. God has provided me with a husband and two children. Together my husband and I are in charge of bringing our children up in the Lutheran faith and showing them how to live in a God pleasing way.My husband and I have taken vows to be faithful and loving to each other and show our children what it means to submit to another. We show them honor to God by going to church. My family has now expanded to include my school family and all those I will come into intact with along my educational journey. The call to work makes you think of your job that you go to everyday. This call is so much more than that. It really means that you put God in everything you do. It States in the article that Christianity values th e material world because God created it and saw that it was good.My decision to come to Wisconsin Lutheran for school was a personal one and provides me with both spiritual growth and intellectual growth. There has been a lot of discussion lately regarding the division of church and state. â€Å"Government leaders function with the natural law that the Lord embedded in their consciences to make them better leaders. † God knows that all people are sinners and we need to be protected from those sins, so he provides police officers, judges and soldiers.We as citizens have a responsibility to protect what God Vocation Stirrer 3 has provided for us and help others with this responsibility. We pray for our government as well as pay taxes. The article says â€Å"Give to Caesar what is Career's, and to God, what is God's. We show support for government and government shows support to our religious affiliations, but they are separate entities that have specific jobs to do. We have no choice to be in the world. We are born into it by God's grace and we are expected to do the best we can to live a Godly life while experiencing the benefits of what God has created for us.I believe this section of the article is speaking of not allowing the material things of this world to distract us from the true calling that we have received. We all have a purpose and we should be grateful to God for anything he has provided for us, not always expecting or wanting more. This section also ties into the next three sections of the article. Christians have a responsibility to carry certain burdens, to endure hardships and to be handful for those hardships. We also have a responsibility to not hide our faith but to share it with others joyfully and graciously.

Customer Management Tools

Customer Management Tools Description of the system Business administrators and computer scientists have long realized that information technologies can greatly assist customer relationship management (CRM). There are various CRM applications; overall, they are aimed at supporting the following activities as marketing and sales activities, technical support, and so forth (Sheth, Parvatiur Shainesh, 11).Advertising We will write a custom report sample on Customer Management Tools specifically for you for only $16.05 $11/page Learn More CRM tools can be divided several groups: sales automation software, scheduling applications, order management programs, etc. These applications can function separately although very often they are grouped into a software package. The choice of programs depends upon the size of the company, its structure, and their supply chain, and the kind of product that they offer to their clients. Therefore, the composition of CRM application can vary. CRM solution s enable the company and its customers to interact through different types of channels such as telephone, e-mail, instant messaging, or chat (Jha, 2). In the majority of cases, they are Internet-powered. These programs are supposed to provide accurate information about the customers, their needs, their response to the product, or to the marketing campaign of the company (Jha, 6). We need to note that CRM applications draw information from different kind of sources, for example, service personnel, sales managers, marketing departments, call centers, or business developments agents[1] (Sheth, Parvatiur Shainesh, 16). Thus, one can say that CRM systems can be regarded as analytical tools which help the management to understand the behavior of their clients and their buying preferences. Furthermore, these applications are intended for simplifying the interactions between the clients. It is very important when one speaks about ordering or purchasing of goods. Judging from this descripti on, we can argue that a CRM system can be regarded as a set of multimedia solutions which have to serve a wide range of organizational purposes. They assist the management with the collection and analysis of the information about customers and market trends. The benefits of the system A company that has successfully implemented CRM systems can expect a great number of benefits. For instance, they can reduce the time required to respond to the client’s needs and increase customer retention (Kurtz, MacKenzie and Snow, 301). When we are speaking about the customers’ need, we should mention such issues as expectations for the product or service, and the problems which they need to resolve.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second improvement brought by CRM systems is cost savings, such as reduced capital investment, especially the money required for pr oduct development. Secondly, these applications enable the companies to reduce labor costs[2] (Reynolds, 28). On the whole, the major advantage of these applications is that they allow the company to â€Å"hear the customers’ voice† (Grà ¼newlder, 5). In other words, they can understand why the customers can either loyal to the company or dissatisfied with it. CRM solutions provide the clients with an opportunity to express their views about the company’s product or services and make recommendations for their improvement. By adopting CRM systems, the management can convince the clients that the company is concerned with their problems and needs. This is one of the best ways to increase customer retention rates. Among other advantages of these applications is that they allow enterprises to better match the supply of their products with the demand. The thing is that they provide historical data about sales rates. They show how whether a specific type of product w ill be required by the customers in the future. This information is very important for those enterprises which manufacture a great variety of items. CRM applications help them develop production schedules and avoid such risks as shortage of supplies or overproduction (Kurtz, MacKenzie and Snow, 301). Thus, the benefits of CRM systems are related to the following areas: 1) customer satisfaction and loyalty; 2) internal operations; and 3) cost savings. Its application in business activities Customer relation management tools can be applied to different business activities. One of them is the monitoring of the employees’ performance. This function is particularly important when we are speaking about service companies, in which management has to know whether employees are able to respond to the customer’s requests as quickly as possible (Jha 230). Another business activity that we need to mention is product development. CRM applications provide accurate numerical informati on about the clients’ reaction to new products and services. The thing is that by using these programs, the management can understand why customers can either like or dislike a product. By using these data, the company can better manage its value chain that includes supply of raw materials, manufacturing, marketing delivery of goods, and post-sale services (Reynolds, 27). Therefore, it is possible to argue that CRM applications can be indirectly related to every business activity of an enterprise.Advertising We will write a custom report sample on Customer Management Tools specifically for you for only $16.05 $11/page Learn More Additionally, one should not forget that CRM applications can help them management determine whether the company’s internal operations are efficient. For instance, if the customers are often complaining of the employees’ lack of responsiveness, the necessity to wait for a long time, untimely delivery of goods, a nd so forth, the management should focus on the structure of the organization, the training of the workers, and the cooperation between different departments. Customer relation management systems can pinpoint the underlying cause of the problem. More importantly, they can assist front-line managers who organize the employees and evaluate their performance. Modern companies place companies at the core of their every business activity, including product development and design, production, marketing, assessment of performance, and other areas. The strategy is based on a self-evident fact that clients are the major stakeholders for any organization. Customer relation management applications only help them implement this philosophy. This is why they are so important. The relevance of the CRM applications to marketing In the previous sections, we have described several applications of CRM system. At this point, it is necessary to discuss their relevance to the marketing activities of an e nterprise. One of the most important applications is sales force automation, which means that this software reduces the time required to order goods or service, make financial transaction, and deliver the products to the client (Chaffey et al, 342). Additionally, CRM systems enable the management to see which distribution channels are the most effective (Havaldar, 73). For example, the companies need to know whether the clients purchase via Internet or from chain stores. CRM solutions can give them accurate statistical data about the purchases made by the clients. Therefore, the management can determine which distribution channel is more important to them. Another marketing application of CRM is that it allows the management to understand how clients learn about the products and services. This knowledge is essential for the management because it allows them to develop advertising strategies (Chaffey et al, 342).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, many companies do not know whether they should promote their products through television, radio, newspapers or Internet. CRM systems show how customers search information about new goods and services, and this is major application to marketing activities of an enterprise. Finally, CRM applications show which products the customer has recently purchased. This data can be used by the developers of online websites (Chaffey et al, 342). So, we can say that CRM applications can support different marketing activities. They main function is to offer the management tools for the analysis of quantitative or qualitative data so that they could understand the future behavior of the clients. CRM systems help the executive officers understand why people buy certain types of products, why they do, how they learn about them and what appeals to them most. Without answering questions the company can hardly plan any marketing strategies. Customer relation management tools are important for market research and advertising campaign. The use of this system by Saudi Arabian firms Statistical data suggest that Saudi Arabian firms are willing to adopt CRM system in order to enhance their performance because the economy of this country is now becoming less oil-based and many industries such as construction, IT, services sectors, and banking institutions require customer relations management tools (CRM Forecast, unpaged). There are numerous examples of how CRM are used by Saudi Arabian firms. We can refer to such company as Al Alamiah, which is a leading software provider in the country. The company had to find ways of improving support center activities, especially when engineers had to respond to a customer’s problems either with the equipment or software (SAGE, unpaged). Before the implementation of this system the company had to spend much time in order to spread information from one department to another. As a result, the clients had to wait for hours and many of them were dissatisfied. The CRM applications, which Al Alamiah installed, allowed them to automate this process and monitor the performance of engineers. As a result, this service company managed to reduce the response time and avoid criticism of the clients. Another example is Al Rajhi Holding Company that consists of more than 100 divisions. The corporations needed to create a single customer database and develop tools of analyzing sales information. They needed to analyze sales data by product, region, salesman, or period (SAGE B, unpaged). This is why they implemented Enterprise Resource Planning (ERP) system that included CRM programs. These tools helped them develop marketing strategies and organize their supply chain. Judging from these two examples, we can argue that Saudi Arabian companies adopt CRM solutions in order to improve the cooperation between different departments and speed up the flow of information. These applications bring them such benefits as increased sa tisfaction of the customers, opportunities for planning the production, and ability to understand the buying preferences of the clients. These examples suggest that in the future Saudi Arabian firms will make full use of CRM systems to improve their performance. Appendixes Picture 1. The flow of information between the company and the customers (Sheth, Parvatiur Shainesh, 17) Picture Two: The Economic Benefits of CRM systems (Reynolds, 28) Chaffey Dave, Ellis-Chadwick Fiona, Mayer Richard, and Kevin Johnston. Internet  marketing: strategy, implementation and practice. NY: Pearson Education, 2009. CRM Forecast. â€Å"CRM Software Market Share For The Middle East†. (n. d) Web. Grà ¼newlder Arend. Implementing CRM Systems: Approaches and Potential  Problems. Munich: GRIN Verlag. 2008. Print. Jha Lakshman. Customer Relationship Management: A Strategic Approach. Dehli: Global India Publications. 2008. Print. Havaldar Krishna. Business Marketing: Text Cases. Tata McGraw- Hill Education. 2010. Print. Kurtz David, MacKenzie H.F. and Snow K. Contemporary Marketing. NY: Cengage Learning. 2009. Print. Reynolds Janice. A practical guide to CRM: building more profitable customer relationships. London Focal Press, 2002. Print. SAGE. â€Å"Case Study Al-Alamiah implements SalesLOGIX CRM† 2010. Web. SAGE (B). Case Study Sage connects large Saudi enterprise. Web. Sheth Jagdish, Parvatiyar Atur, and Shainesh G. Customer relationship  management: emerging concepts, tools, and applications. Tata McGraw-Hill Education. 2001. Print. Footnotes Please refer to the Appendixes, Picture One to see the exchange of information between customers and companies. Please refer to Picture 2 in the Appendixes.

A level biology essays

A level biology essays Research was carried out to investigate the effect of the direction of incident light on the behavioural response of Calliphora larvae. They were centrally placed onto a piece of white paper marked with positive, negative and neutral in a circular chart. White light was shone onto the maggot from one direction and the subsequent direction and speed of movement was measured. Results suggest that the directional movement of the Calliphora is influenced by the angle of light and that the maggots showed negative phototaxis behaviour. This supports work which was carried out by previous researchers. This response of moving away from the incident light may offer the Calliphora larvae increased chance of survival. Larvae of the Calliphora species demonstrated negative phototaxis when illuminated with incident light radiation. Taxis is an orientation movement towards or away from a light stimulus. Negative phototaxis is the movement away from a light stimulus. In this investigation the maggots were kept in the same conditions and were placed individually into the experimental area. The maggots were then illuminated in light from only one direction and there response was observed. The vast majority of the maggots (80%) moved away from the light, exhibiting negative phototaxis behaviour. Calliphora larvae have a limited protection from UV radiation, the negative phototaxis behaviour shown will take them away from the harmful radiation will improve their chance of survival. After my preliminary work I found a few problems which would cause my investigation to not be as accurate as possible. These problems are: The investigation in my plan was only measuring the rate of movement for the maggot. From my preliminary work I found that this wasnt enough to get the results as accurate as I wanted them, I would now like to introduce a new criteria then I will be measuring, this is the direction of the maggot moves in re...

The Making of Indonesia Research Paper Example | Topics and Well Written Essays - 1750 words

The Making of Indonesia - Research Paper Example The facts and myths about Indonesia, a Southeast Asian country, make it a highly complex subject matter with its incomprehensibly varied and dynamic history, politics and social structure. Its international image, however, to a certain extent has been defined by Oriental theories that partially represent its true political, social, historical, religious and national aspects. The President of the United States articulated his views, while addressing the students of the University of Indonesia: â€Å"The nations of Southeast Asia must have the right to determine their own destiny, and the United States will strongly support that right. But the people of Southeast Asia must have the right to determine their own destiny as well.† (Obama 2010) The concepts of ‘Orientalism’ and ‘othering’ could not have been explained in better words. The region of Southeast Asia is supposed to have common issues; and this kind of geographical cartography represents the mindset of the Western nations. The phrase, ‘the right to determine their own destiny’ has profound repercussions of centuries of colonialism and imperialism of Southeast Asian countries. This historical fact has so arendered the concept of Orientalism to a great extent. As the heritage of Indonesia is diverse and magnanimous; therefore, it was natural to ignore certain facts about Indonesia while studying and analyzing its existing political, religious and social structures. Islam, being the dominant religion in this country raises concerns in the West that desire it to become a secular country, in its own interest.

Social and cultural marketing Coursework Example | Topics and Well Written Essays - 2500 words

Social and cultural marketing - Coursework Example Non- profit organization make good use of societal marketing as they ensure they incorporate public activities as well as public relations in their marketing strategies. Marketing for non-profit organizations The type of marketing employed by non-profit organizations should put into consideration the needs of consumers as well as those of donors. Marketing for non-profit organizations does not only entail making sales or obtaining donations from sponsors but also satisfying the needs of both the donors and consumers (Da Cunha, 1990 p 218). Social marketing is a practice which involves influencing of human behaviors to change their attitudes regarding a certain social issue. This can be achieved through application of marketing principles that will ensure the society benefits rather than ensuring commercial profit for the organization (Ethics Based Marketing, 2011 p 2). Social marketing can therefore be defined as application of principles of commercial marketing to social programs th at are related to health and human services. The main aim of social marketing is therefore to encourage changes in behavior in individuals so as to bring about change in society and not for the purpose of generating profits within non-profit organizations. ... It will also contribute to development of interventions that integrate the needs of the target audience with those of sponsors. Marketing for non-profit organizations should be used for social change. Social marketing can be applied so as to provide an approach that can be used to curb a social issue by creating societal awareness and change in attitudes among individuals (Pride and Ferrell, 1985 p 327). These changes will in turn translate into various mechanisms that act as guidelines regarding behavior that is acceptable or not acceptable within a society therefore reducing the level of acceptance of certain social marketing issues. Background Alcoholism is a problem that is faced in most countries and it has negative effects on various sectors such as health, society as well as economy. Alcohol is widely consumed in the UK and the consumption rates are seen to fluctuate with situations of economic downfalls and prosperity (Ashley, 1982 p 870). Over the recent years, focus has inc reased on the patterns of drinking, levels of alcohol consumption as well as contribution of excessive consumption of alcohol to acute health problems and long- term effects. Patterns of drinking involve various aspects of drinking such as the time and place where drinking occurs, individual characteristics of a person who drinks, the types of drinks that are frequently consumed as well as drinking behaviors and norms that form a drinking culture (Jernigan 2008 p 39). Alcohol is commonly associated with events in UK as it is frequently consumed in cultural and religious functions, business and social functions as well as in most recreational functions. For many individuals in the

Evidence of achievement Essay Example | Topics and Well Written Essays - 2000 words

Evidence of achievement - Essay Example b. An understanding of work preferences is integral to developing a bond of understanding between the student, the mentor and the demands of the nursing profession itself. In addition to the outgrowth of trusting working relationships among professionals, the mentorship development program provides a 'safety net' to blunt the consequences of learners' errors. This supervision allows me to learn from my mistakes safely, while at the same time advancing to greater positions of responsibility to achieve integration. c. During internship, the practicalities of classroom fundamentals come into play as a physical reality. While it has long been said that hands-on training is the only means to achieve true comprehension of a functional task; having the intellectual background provides a stronger basis for 'jumping in' to new learning environments. It gives my supervisor-mentor an easier point of reference to begin the induction to new departments, and new learning environments as needed. .. . If the student has already completed a portion of a structured training program, and as the student progresses, the mentor will gain an appreciation for learning style, and be able to tailor instruction accordingly. b. Learning strategies are integral to academic success; but largely come from within the self, from the student's self-determination to advance themselves towards the purpose of becoming a true nursing professional. Having the added experience of having once been a beginner at the task at hand, the professional mentor has the ability to advise, and assist in the deployment of these strategies in a way that meshes most effectively with the particular demands of the position. c. A good mentor will be experienced with the inner workings of the learning process as it pertains to the nursing position at hand, and will be able to reflect on their own needs, questions, and uncertainties when the mentor was new at the position. This lets an effective supervisor-mentor to devise impromptu tests, questions, and brief quizzes, with no fore-knowledge of what was challenging for them personally. A strategy personally useful in learning is when the mentor/instructor gives a lesson, or hands-on demonstration followed by an immediate quiz. c. 3.) a. Professional growth is intertwined with personal growth within a modern nursing environment, as the student grows into a more complete person on an individual level, who becomes therefore also a competent nursing professional. Mentorship/supervision is essential in that it allows a safer means for the student to perform real medical procedures and care to gain an appreciation for the

Industrialisation and Identity Essay Example for Free

Industrialisation and Identity Essay In 1889 Chicago had the peculiar qualifications of growth which made such adventuresome pilgrimages even on the part of young girls plausible. Its many and growing commercial opportunities gave it widespread fame, which made of it a giant magnet, drawing to itself, from all quarters, the hopeful and the hopeless those who had their fortune yet to make and those whose fortunes and affairs had reached a disastrous climax elsewhere. (Dreiser 15f) At the turn of the 19th century, the industrialisation brought about tremendous change in the US. With innovations and inventions like the steam engine, railroads, electricity, telephones and telegraphing, the structure of American society shifted and evolved. People from the rural areas started flocking to the big cities in hopes of finding work and a better life, a dream many chased in vain. The protagonist in Theodore Dreiser’s novel Sister Carrie, 18-year old country girl Carrie Meeber, is one of the â€Å"hopeful†; she leaves her hometown to find happiness and success in the big city of Chicago. At first, she stays with relatives and experiences the miserable, tiresome day-to-day struggle of the working middle-class of job-hunting and then hard menial labour in a factory. However, she soon grows tired of her situation. She lets herself be mesmerised by the wealth displayed by others, which both intimidates her and fills her with an insatiable longing for money and status. With this desire growing in her heart, she is willing to make all the sacrifices to achieve her goal, leaving her safe, but unexciting home to live with Charles Drouet, a man whom she barely knows, but who offers her a comfortable lifestyle. Nevertheless, Carrie still is not satisfied, so she leaves him for the wealthier George Hurstwood and continues to search for a way to success and happiness by obtaining status and commodities, losing herself in the process. In his novel Sister Carrie, Theodore Dreiser illustrates how the industrialisation did not only change the structure of American society at the turn of the 19th century, but also have a deep impact on the consumer culture and individual consumer behaviour of the American middle-class, marking the beginning of the impossible quest of struggling to create one’s identity through consumption. The Industrialisation The inventions and innovations of the industrialisation brought about great change for American society and people’s everyday lives. Roughly before 1750, even though the Americans with their steadily advancing frontier were a very progress-oriented people, the general expectation was to die in a world not much different to the one one was born in. (Cross 53) However, during and after the industrialisation, the increased development of ground-breaking new technology did not only affect the economy, but also the way people viewed the world. The inventions of the steam engine and electricity, the new ways of travelling and communication over long distances and new forms of retail created new employment and consumption possibilities (Cross 53), allowing a more and more comfortable and luxurious lifestyle in the cities for the upper-class and those middle-class citizens who were able to afford to keep up with the latest trends and fashions. The steam engine is said to be the central invention of the industrialisation period from the 18th to the 20th century, as it inspired as many technological advances as no other invention before it. Invented in Britain at the beginning of the 18th century, Gary Cross explains it took quite some time until was imported, adapted and improved by the Americans to fit their needs. In the 18th century, he reasons, there was no need for an alternative source of energy, as vast forests, coal deposits and water energy were available. In the 19th century, however, this indifferent attitude towards the steam engine changed fundamentally and its potential as an energy source for manufacturing was exploited. Cross 84) By 1830, only about five per cent of the American factories used steam power; by 1900, it was over 80 per cent. (Cross 93) Steam also found its uses in the non-industrial sector as central heating for buildings. In Sister Carrie, Carrie delights in her modern New York apartment â€Å"supplied with steam-heat† and a â€Å"bath with hot and cold water† (307). In addition to that, the steam engine was applied in the area of transportation as energy source for street cars, steam boats, and locomotives. The railroad had a tremendous effect on both the American economy and society in the 19th century. Daniel W. Howe mentions three main consequences of the railroad (among many others): Firstly, it sped up the process of urbanisation by connecting rural areas to the big cities. (Howe 565) For example, Chicago, one of the main settings of Sister Carrie, evolved from a village of less than 100 inhabitants in 1830 to a city of 30,000 in 1850, which would have been absolutely â€Å"inconceivable [†¦] without the railroad. (Howe 567) In 1889, the time the story of the novel sets in, its population is greater than 50,000 (16). Secondly, allowing the efficient transport of commodities across the country by shortening waiting times and cutting costs, the railroad not only led to a tremendous change in trading business, but also provided the incentive for technological advancement in steel production as well as in the efficiency and safety of trains and tracks, laying the groundwork for f urther innovation of methods of transport later in history. Howe 566) Finally, as a comparatively convenient and affordable way of travelling, railroads also provided the opportunity for long-distance trips and vacations in far-away places even for the American middle-class. (Howe 565) There are two reasons for taking the train in Sister Carrie: for business purposes, and with the intent of moving to another city. Interestingly, there are no actual vacations taking place in the novel; merely plans of travel are mentioned, mostly overseas trips to Europe (142;357). Of far more interest are Drouet and his ambivalent feelings about business travel. He undoubtedly enjoys meeting and flirting with the ladies he meets on the road. He has no reservations of striking up a chat with Carrie on her first train journey from her hometown to Chicago, who (unsurprisingly) is very impressed by Drouet and his knowledge of the various places he has visited on business. (4ff) Drouet is a â€Å"drummer†, a travelling salesman, a job requiring the railway for fast long-distance travel. For him, train journeys hold no deep meaning; they are simply a necessary part of his work. In a short flirtation with a chambermaid, he reveals that he travels far, but does not care for travelling all that much, explaining, â€Å"You get tired of it after awhile. † (200) The same trip, merely a boring return of a business trip for Drouet, is a life-altering, exciting journey for Carrie. Never having travelled before, she is reassured by the thought that home will never be far away since the cities were â€Å"bound more closely by these very trains which came up daily† (3). The railroad shortened travel times drastically. While it took five weeks to travel from Chicago over the Appalachians to New York in 1790, seventy years later the distance could be crossed in merely two days. (Cross 104) Originally, Carrie moves from the countryside to the city because she is in need of work; however, her expectations for her future are far more ambitious. Her hopes of fortune and fame she projects on â€Å"[t]his onrushing train†, which â€Å"was merely speeding to get there. † (3) The second and by far most dramatic journey in Sister Carrie, however, is the elopement of Carrie and Hurstwood. Having stolen a large sum of money from his employers, he tricks Carrie into leaving Chicago with him on a train bound for Detroit, from where they continue to Montreal, Canada. Again, all hope is set on the train as the (only) way to a better future. In this case it is Hurstwood, who in his desperation loses all eloquence, who considers the only possible future as â€Å"a thing which concern[s] the Canadian line. † (275) Making the train his lifeline, he hopes to cross the border as soon as possible, since abroad he will be safe from the legal repercussions of his crime. Hurstwood manages to persuade Carrie to stay with him, but since life in Montreal does not seem worthwhile to either of them, they soon decide to move on to New York, again with the hope of a promising future awaiting them once they get off the train. The invention of the telegraph revolutionised long-distance communication thoroughly, possibly even more so than the railroad did long-distance transportation. Professor Samuel Finley Breese Morse and his team were the first to develop a commercially viable kind of electric telegraph in America; by 1848, the system of wires reached Chicago. Howe 695) Research and experiments led to Thomas Edison finding a way of sending messages back and forth over one wire at the same time in the 1870s and to his invention of the phonograph, with which messages could be recorded. (Cross 176) Unlike the telephone, which was invented by Alexander Graham Bell in 1876 and was mainly used for social purposes (Cross 181), the telegraph was mostly used for commercial purposes and information transmission. It also found its use in communication on the railroad, improving the safety and efficiency of trains. Cross 102) In Sister Carrie, the telegraph and even the telephone have short appearances at crucial points in the story, both concerning Hurstwood’s crime and dramatic escape. Coming across a â€Å"famous drug store† with â€Å"one of the first private telephone booths ever erected† (271), Hurstwood phones the train station to obtain information regarding the train times, as he wishes to leave as soon as possible. Opposed to the novelty of the telephone so explicitly stressed by Dreiser, the already well-established telegraph is casually integrated in the story. On the train bound for Detroit, Hurstwood worries that the afternoon papers might already cover his theft and wonders â€Å"what telegraphs might come† (282), indicating his fear of not being able to escape fast enough. The telegraph was a useful tool for the police to coordinate searches and catching criminals before they were beyond reach, apparently leading to a few successful arrests. (288) Once in Canada, Hurstwood anxiously checks the newspaper, and, â€Å"among the riff-raff of the telegraphed murders, accidents, marriages and other news items from out the length and breadth of the land† (297), he discovers a small notice of his own crime. Because he cannot see himself staying abroad, he tries to negotiate with his former employers the return of the money and a possible rehiring, the latter of which obviously eliciting a much colder response than the first–also via telegraph. (302) Electricity was one huge step towards a modern economy and society. At first mainly used to replace gas lighting, its uses expanded rapidly with every new innovation and improvement of existing technology; as mentioned, the telegraph and telephone depended on electric energy, and the electronic signal for the railway introduced in 1872 greatly improved the safety of trains. Cross 102) However, in the first years, electricity was mainly used to making America a brighter place–in the literal sense. (Cross 157) Brighter and cleaner than gas lighting, the electric light bulb invented by Thomas Edison in 1879 gradually took over homes, offices, and city streets. (Cross 158) In the late 1880s, steam-powered street cars in many cities were replaced by electric ones, as they were a faster alternative to get the workers from their homes to their work places and back. They were also less expensive, and the inevitable pollution was concentrated in the area the energy was generated and not spread throughout the city; electric streetcars did, however, increase noise pollution. (Cross 159; 168) Light is the element creating the most obvious distinction between places of luxury and places of suffering in Sister Carrie: The former are all bathed in light, while the latter are cast in shadow or are dimly lit at best. For example, the shoe factory Carrie works in in the beginning is xtremely poorly lit (36f), while the department stores as temples of consumption and the streets as their runways are practically aglow (30). As their financial situation in New York becomes irreversibly dire, Hurstwood one day finds Carrie â€Å"reading, quite alone. It was rather dark in the flat, shut in as it was. † (358) Bright lights, on the other hand, are abundant in places Carrie enjoys being; she quite literally experiences the â€Å"bright side of life† when she dines out with friends at Sherry’s, a very popular and expensive restaurant the high society of New York likes to dine at. She marvels at the splendid dining chamber, all decorated and aglow, where the wealthy ate, [with its] incandescent lights, the reflection of their glow in polished glasses, and the shine of gilt upon the walls [†¦]. On the ceilings were colored traceries with more gilt, leading to a centre where spread a broad circle of light–incandescent globes mingled with glittering prisms and stucco tendrils of gilt.

Machiavelli’s The Prince as a Modern Political Guidebook Essay

The Prince as a Modern Political Guidebook       "Uneasy lies the head that wears a crown."  Ã‚  Ã‚  Ã‚  Ã‚   (Shakespeare, 2 Henry IV 111.1.31) Kingship and leadership is a human concept.   Contraptions and   fiction invented by human beings that hold the fabric of   society together.   It is the job of the leader to make the fiction work for the good of all.   The quote above evokes the overall feeling about kingship held by both Prince Hal and his father in Shakespeare's Henry plays.   Being a leader is perhaps the most difficult position one can ever attain.   And in the same vein that King Henry IV says this above line, so does his son King Henry V offer this lament:      The slave, a member of the country's peace, Enjoys it; but in gross brain little wots What watch the King keeps to maintain the peace, Whose hours the peasant best advantages.   (Henry V:   IV.i 280-4)    Shakespeare was acutely aware that there was little difference between a real king and a player-king.   He gives us Henry V, a prince who knows how to be both.   We see him as a politician dealing with ambassadors and a diplomat dealing with his advisors.   He dispenses justice and mercy.   He must know when to execute traitors and thieves and when to free drunks who insult him in the streets.   He is a warrior and an oratorical wizard.   He inspires courage in the face of desperate circumstances and perhaps most importantly he knows how to seem one thing while he is another.   All these qualities make Hal Shakespeare's quintessential prince and these are the qualities that Niccolo Machiavelli saw as necessities for any "good" leader of a people.        Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Prince, written in Florence in the year 1513, by Machiavelli, is one of t... ...cause he didn't teach anything that wasn't already known to powerful leaders.   In fact, in his address to Lorenzo de Medici, as I noted earlier, he states that the conclusions he makes are drawn from his knowledge of history.   Throughout the book he makes references to historical situations and events that employ the very means to political success he describes.   What is great about The Prince is not its original content but that it mirrors the politics of his time as well as our time.   The book is a product of the Italian Renaissance in that it attempts to explain how things really are rather than how they are perceived.    WORKS   CITED Machiavelli, Niccolo.   The Prince.   Trans.   Christian E. Detmold.   New York:   Airmont, 1965. Strauss, Leo.   "Machiavelli the Immoralist."   The Prince:   A Norton Critical Edition.   New York:   W.W. Norton, 1977.   180-185.

Macbeth †Discuss the ways in which the play presents to us the picture Essay

Discuss the ways in which the play presents to us the picture of a man caught between the promptings of his worldly ambition and an acute awareness of moral and religious values. The tragedy of Macbeth is that we watch the downfall of a great man because of a flaw in his character. The play begins with the description of the battle between the Scottish forces led by Macbeth and Banquo, and the rebels led by Macdonald and the traitor Cawdor, and the Norwegian forces. The captain says, â€Å"brave Macbeth – well he deserves that name†, and describes how he mercilessly beat of the rebels and the Norwegians against the odds. He is a hero among the king’s court, and as he later says, he â€Å"hath brought golden opinions from all sorts of people†. However, even at this early stage, we see an undesirable side of the character, as described by the bloody captain; he says that Macbeth and Banquo fought so viciously that they â€Å"meant to bathe in reeking wounds, or memorise another Golgotha†. This reference to Golgotha would have had a much greater impact on the deeply Christian audience of the early 17th Century, when everyone would have known that this was the name of the hill on which Jesus was crucified. Therefore, with this reference Shakespeare must be aiming to show that Macbeth is not all good, and that although he is a brilliant general, and the hero of Scotland, he is also ruthless, and bloody. However, this is not the main flaw that is what brings about Macbeth’s destruction, his greatest flaw is â€Å"vaulting ambition which o’erleaps itself, and falls on th’other†, and Shakespeare introduces this in Act 1, scene 3. The witches have already declared in scene 1, that they will next come together Upon the Heath. There, to meet Macbeth. so when they appear in thunder (rather then lightening or rain), on the heath we know that they are there to meet Macbeth. We also know from their conversation that precedes Macbeth’s entrance that they are very malicious; the first witch has vowed to sail to out to a ship called the Tiger to stop its captain from sleeping, and to keep the ship almost wrecked for 567 days, all because the captain’s wife wouldn’t give her a chestnut, while the second witch has been â€Å"killing swine†, presumably for fun. This gives a sense of dramatic irony when the witches tell Macbeth of his future, and he assumes that these predictions are going to be to his benefit, but we know that the witches are malicious, and are out to destroy Macbeth. He does not realise this until Act 5 scene 5, when he â€Å"begin(s) to doubt th’equivocation of the fiend, that lies like truth†. The ambition that I was talking about is introduced when the witches greet Macbeth first with a title that everyone knows he has, then with a title that the audience knows he has, but he does not, and finally with the greatest title of all. To this, Macbeth â€Å"start(s), and seem(s) to fear†, and so shows us that he had a guilty conscience, and suggests that he had long been harbouring a deep desire to become king, even before he met the witches. This means that the predictions have a huge effect on him, and begin to take over his mind. Therefore, over the next few scenes, we see the conflict in himself between his ambition, and his conscience. His personality becomes divided, and becomes very confused. He is spurred on by his wife, but then he didn’t have to tell her about the witch’s predictions, as he must have known that she would encourage him to do something rash. And the fact that he did shows that much of him wants her to encourage him towards a terrible deed, Whose horrid image doth unfix (his) hair And make (his) seated heart knock at his ribs Against the use of nature but yet he is â€Å"too full o’th’milk of human kindness† to be able to decide for himself whether or not to kill Duncan. You may note that he says that this image is â€Å"against the use of nature† this refers to the idea of there being a natural order of things, which would be totally upset, and turned on its head by regicide. The aside in Act 1 scene 3 shows how his feelings are in turmoil, and how he has become confused; each line of thought ends with a paradox, such as â€Å"nothing is, but what is not†. He then moves on to hope that â€Å"chance may crown him without (his) stir†, and concludes that he will let whatever happens happen. However, only a scene after this, moments after declaring his allegiance to Duncan, he hears that Malcolm is to be the heir to the throne, and says that this â€Å"is a step on which (he) must fall down, or else o’erleap†. However he is partly so horrified at his own thoughts, that he asks the stars not to let light see his â€Å"black and deep desires†, but he also wants this because he wants to get away with the deed that is lurking at the back of his mind. He obviously realises that his ideas about regicide are very wrong, and he judges himself severely. However, the next scene involves Macbeth and his wife, and in it, we see how with very little persuasion, only a few hints and double meanings, she is able to quickly persuade him to kill Duncan. She tells him to â€Å"look like th’innocent flower, but be the serpent under’t†, as if he needed tips in how to deceive and equivocate. I say this because in scene 4, he publicly declared his loyalty to Duncan, and then a few lines later (in an aside) begins to show signs that the idea of murder is building up inside his head. Shakespeare deliberately puts these lines close together to mark the contrast between his outward appearance, and his inner feelings. It is ironic that Macbeth’s appearance, and feelings should be so different, and so treacherous, when Duncan is on stage, and in the same scene as he claimed â€Å"there’s no art to find the mind’s construction in the face.† However, his inner conflict is shown in scene 7, when he debates with himself, and identifies what is stopping him, and what is driving him on. This soliloquy has a great dramatic importance, because it shows just how tormented Macbeth is by the predictions of the witches and his ambition, in contrast to the awareness of how wrong the murder would be. He begins by saying that he would skip the afterlife if only it meant that he could succeed in becoming king. This is a measure of just how ambitious he is; he is a man who is always aware of the afterlife, he mentions it so often, yet says here that he would rather be successful in this one act, than live for ever at God’s side. He then begins to state the arguments against murder, beginning with the knowledge that the murderer will have justice eventually. He says that he shouldn’t kill him because he is his relation, king and host. He then uses very vivid and apocalyptic imagery to describe how Duncan’s virtues will â€Å"plead like angels against† his own lesser virtues, in heaven, because Duncan is such a saintly king. This implies that Macbeth does not think that highly of himself, because he recognises that Duncan is a far better king than he ever could be, and is a far better person than he. The image of the â€Å"naked newborn babe striding the blast† is another example of how vivid Macbeth’s imagination is, while giving another reason not to carry out the murder; the pity that he should feel for the old man. This is the most powerful reason for me, because of the way it is explained, and because I know how the murder will torment Macbeth and his wife for the rest of their lives. Therefore, Macbeth undergoes the change from a larger-than-life general, who is the hero of Scotland, to the guiltily ambitious thane, to the morally self-critical host, and then finally, in the rest of this scene, he turns into a poodle of his wife, and lets all his good sense be knocked down a combination of their ambition, and decides to kill Duncan. Act 2 sees Macbeth carrying out the murder of Duncan (offstage). This alienates him from the audience, so that whereas in Act 1 we saw everything about him, including all of his inner conflict, he is now distanced from the audience. This idea is also present scene when the murderers come on; he mentions that they have already spoken on the subject of Banquo’s murder, and so that what the audience may have thought was just another dark thought in the back of his mind, suddenly is a reality. Thus, Shakespeare creates a sort of tension between the audience and Macbeth, because they no longer respect him. This process of alienation continues, and worsens as the play continues, and reaches its peak in Act 4, scene 2, in which Macduff’s â€Å"castle is surprised, his wife and babes savagely slaughtered. This happens on stage, and the horror of infanticide would shock any audience, and so make them hate and recoil from Macbeth. I think that to a modern day audience, this murder condemns Macbeth, because child killings for their parent’s â€Å"crimes† is a terrible thing, and in modern society there is little worse. However, in the early 17th Century, there had been no Civil War, or French Revolution, so people still believed that kings were sacred, and had been put there by God. This meant that regicide was not only murder, but also treason, and an act against God, and the natural order, so was a deeply sacrilegious thing to do. The relationship between Macbeth and his wife deteriorates in a similar way to the relationship between him and the audience; in Act 1, they were â€Å"partners in greatness†, with her spurring him on to further achievements, but by Act 3, scene 2, she asks, â€Å"why do you keep alone?† but it is too late, and they continue to drift apart, and do not speak to each other after Act 3, scene 4. This deterioration of all of Macbeth’s relationships characterises his descent form the â€Å"most worthy thane† that we see at the beginning of the play, into the â€Å"abhorred tyrant† at the end. He cuts himself off from everything worthwhile in life because of his selfishness. In Act 4, scene 1, he seeks out the witches because he longs know what more lies in store for him. Now that all three of their original predictions have come true, he has nothing left to hang on to, and his ambition is restless. We already know how great his ambition is, so this may explain why he is so desperate to know more. However, when he goes to the witches this time, their predictions are not about his future successes, but instead are about his downfall. The speech in which he begs them for answers shows just how low he has sunk: His first words are â€Å"I conjure† this shows that he is using the language of witchcraft, and so is evil. There was another reference of this sort, when he said, â€Å"so foul and fair a day I have not seen†, as opposed to the witches, who said â€Å"fair is foul, and foul is fair†, but he wasn’t dabbling in witchcraft then, and perhaps that speech was only intended to reinforce the idea that throughout this play, all is not as it seems. He then says that if he gets his way, he is prepared for corn and trees to be blown down, so that there would be famine and destruction in nature. For castles, which were then the definition of stability, and strength, especially for kings, to fall down killing their warders, and for palaces and pyramids, which were more splendid side of being a monarch, to fall down. Finally, he says that the seeds of all life can cease to live, and destruction can continue until it grows tired of destroying, if it means he can find out about his future. This shows that he has completely lost his earlier sense of right and wrong and of his importance in the world, because of his terrible solipsism. In Act 1, he was able to realise that he shouldn’t kill Duncan, because Duncan was a better person than him, and a better king. But by this stage, he has lost all sense of proportion, and is just desperate. He says, â€Å"for mine own good all causes shall give way†, and seems to be so much engrossed in solipsism, that he refuses to acknowledge that other people exist. Soon after this, he revisits the witches, and then goes on to murder all Macduff’s children. This is a good example of how he changes through the play, and how his ambition has got the better of his awareness of right and wrong. However, this does not meant that his awareness of moral and spiritual values is dead; we can see that his imagination is still very active, and that is why his murder of Duncan affects him so deeply. In Act 1 Lady Macbeth told him to â€Å"consider it not so deeply† after he was terrified by his inability to say â€Å"amen†, but yet this is the type of thing that haunts him to the end of his life, and drives him to isolate himself from everything that he holds dear. Once he knows that he has â€Å"forsaken the life to come†, he cuts himself off from all moral and spiritual values, and though he is still very aware of these values, he just ignores them. As Macbeth himself said, I am in blood Stepped in so far that should I wade no more, Returning were as tedious as going o’er. In this horrific and apocalyptic imagery, he conveys that he might as well continue to be bad, rather than admit his mistakes, and try to be forgiven. This idea is repeated, when the doctor says that the patient must help itself to be healed from a disease of the mind, and he basically says that he can’t be bothered with this. He has a deeply troubled mind, but yet his pride stops him from admitting that he ever made a mistake. By Act 5, scene 3, he knows that it is over, and begins to mourn himself. He says, again with imaginative imagery, that his way of life is slowly dying, And that which should accompany old age, As honour, love, obedience, troops of friends, I must not look to have.